You may have noticed the buzz around the new top-level domains now available at your favorite domain registrar. I call these "vanity domains" as they're designed to appeal to people who believe they will be more noticeable, memorable, and/or cooler than the standard .com and .net that we're all so used to. In theory, having a domain like "reallyawesome.email" or "wordpress.guru" sounds like a great idea. Before you whip out your wallet and lay down a premium price for one of these new TLDs, consider a couple of experiences I've had with domain names over the years.